Despite the statistics showing that home staging will help sell a home faster and for more money, many homeowners are not convinced that it is an essential component of the home selling process. This is a result of many common myths about home staging. Just recently, I spoke with a home seller who had lived in their house for over 15 years without making one upgrade or improvement. Yet, this homeowner was firm on an asking price in line with neighboring homes that had renovated kitchens, remodeled bathrooms, and other upgraded features. That seller’s home languished on the market for more than six months before she finally decided on home staging.
Ultimately, home staging cannot change the true market value of a house. Nevertheless, most home improvements and upgrades don’t do much to increase a home’s market value either. However, they both do increase buyer appeal, which will make it easier to market a home. Given the choice between a $20,000 kitchen remodeling project or spending a few hundred dollars for home staging, the choice seems obvious. Regardless, there are some home staging myths you will likely have to overcome before making the choice.
1. Home Staging Is Just Decluttering and Cleaning – Delcuttering a home is an important component to home staging. But, a home stager is more focused on effectively capitalizing the space and merchandising the home. A home should not look lifeless and sterilized.
2. Home Staging Is Only for Vacant Homes – A vacant home does benefit greatly from home staging. Most home buyers have trouble seeing themselves actually living in a home that is empty. That said, home staging in an occupied property is also critical and will create appeal for the broadest number of buyers.
3. Home Staging Requires Expensive Cosmetic Changes – This is false. Your real estate agent may provide you with a long list of cosmetic recommendations, like new paint, replacing old cabinet hardware, and other costly home modifications. Home stagers will work with what the seller has so that cosmetic changes are not needed.
Do you have questions? What haven’t we covered yet that is important to you? If you have questions about home staging, or other related topics, please contact us.
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