The typical person does not buy real estate. They buy a home, a place to start a new chapter in their life or raise a family. There is a lot of emotion in the process. While the price may limit a buyer’s options, they must be able to see themselves actually living in the house. However, this is difficult in a vacant home, which has no character. An empty home is devoid of life. Ultimately, the reason behind why staging is important for real estate investors is because it will maximize interest in the home.
Whether it is a flipped property or a rental now being sold, home staging is essential for a number of reasons. Today, the vast majority of home buyers will research homes for sale on the internet before scheduling walk through. While the average buyer will shop based on logic and reason (looking for a specific number of bedrooms, bathroom, square footage, and more), they buy based on emotion. A buyer will overlook shortcomings if they fall in love with the property.
More than the typical home seller, real estate investors understand that a house is a product for sale. Additionally, as an investment, real estate can suffer from the law of diminishing returns. The longer a home sits on the market, the same sale price can have less value. So, the goal of every investor is to sell the property as quickly as possible for the best price. According to statistics provided by National Association of Realtors, 81 percent of buyers find it easier to visualize a staged property, 46 percent are more willing to walk through a staged home viewed online, and 45 percent perceived a staged home having a higher value. Would that be of benefit in your situation?
Holm Staging & Design has the knowledge and expertise to produce an enduring response and help secure the best possible price from home buyers. If you would like to talk about home staging for real estate investors, or a related topic, please contact us.
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